Expert Interview with Dr. Karla Cedano, President of the XXI Board of Directors of ANES

Expert Interviews – Friday, June 24, 2022

The world economy faces the most important energy challenges in history: the imminent transition from fossil fuels to renewable energy sources, energy security in the face of geopolitical crises with global reach, and the democratization of energy in the face of disparities in the distribution of wealth. What role does ANES play in the particular situation of Mexico?

As the Civil Association with the longest tradition in Mexico and the only one that brings together industry, academia and society in all areas related to solar energy, we believe that we are a network that allows us to form intersectoral and interdisciplinary alliances to move towards an energy transformation. In a strategic prospective planning exercise that we did, we were able to identify the importance for our association of conceiving that the promotion of the solar industry, the promotion of research and the promotion of education are a means to achieve social welfare within the framework of sustainable development. In this way, we are not only creating spaces for discussion within the sector, but more importantly, towards the governmental sector at the federal and local levels.

ANES is an association that represents various sectors in Mexico that promote the use of solar energy and other renewable energy sources. However, it tends to be defined as a purely academic association. What actions has the current Board of Directors taken to increase the participation of the solar industry and a more direct link with the user industry?

In these two years we were able to activate all the Secretariats of the Board of Directors, and thus a board was formed in which 12 of the 24 members are from the industrial sector. This gave us a dynamic that was more receptive to the needs of the industry. In this way, we hold working groups with the membership to work together on the challenges we face, we participate in programs that finance and promote the development of our industry and finally, we actively collaborate with the leading industrial associations in the sector: AMIF, ASOLMEX, FAMERAC and SOTECSOL, because we are convinced that together we are stronger.

ANES' leadership in gender equity is convincing. What have been the keys to success and how can we get more associations in the sector to promote policies that allow more women to access leadership positions?

Undoubtedly, the strategic prospective planning exercise was a turning point, which made visible the commitment to the gender and inclusion agenda of all the members of the Board of Directors. The diversity with which we invited this team is fundamental. Nine women in a board of 24, an age range that goes from 30 to 70 years old, 12 people from the industry, 2 from the government sector and the rest from the academic sector, undoubtedly represent a wide range of interests and motivations. This diversity enriches us and allowed us to unanimously agree on the importance of closing the gender gap as soon as possible. Undoubtedly having 4 feminist activists on the board was important, as we found a way to communicate better and express the importance of embedding principles of equity and inclusion. I am convinced that integrating diverse councils, where respect and openness to dialogue prevail, is the key to raise progressive ideas, discuss them and, as Eleanor Roosevelt said, with patience and perseverance, make another Mexico possible.

Further Content
Session
How to Cope with the Accelerating Pace of the Global Energy Demand?

Tuesday, September 03, 2024, 09:00 am - 09:30 am

Centro Citibanamex, Sala D - Piso de Exposición

The real issue is not the increasing energy demand but the slow transition to renewable sources, given the severe consequences of climate change. In this interview, we will discuss how to elevate renewables to the forefront of national agendas, drawing on the experience of REN 21. Additionally, we will explore why the LAC region has been more resilient to international energy price shocks compared to OECD countries, according to the latest energy inflation indicator of the OLADE.

Session
The Media, Marketing and Communication that the Solar Industry Needs

Tuesday, September 03, 2024, 12:30 pm - 01:30 pm

Centro Citibanamex, Sala D - Piso de Exposición

Although the issue of renewable energies is gaining relevance in the current global context, it is imperative to increase communication efforts in Mexico about the solar technologies available on the market. Mass media coverage and marketing tools are undoubtedly mechanisms that have the potential to spark demand while allowing the solar industry to reach its target market more effectively. In this session, communication specialists will share points of view, ideas, references and success stories that help companies in the solar industry enhance their presence in the media to publicize their solutions and connect with more and better prospects.

Session
Germany: How can you Generate so much with Just 3.2 kWh/m2 per Day?

Tuesday, September 03, 2024, 10:30 am - 11:00 am

Centro Citibanamex, Sala D - Piso de Exposición

More than one million new PV systems (around 14 GW), were installed in Germany in 2023, more than double compared to the previous year. According to data from Germany's federal network agency, the country achieved 14.1 GW of peak output from newly installed rooftop and ground-mounted PV systems alone. Additionally, large-scale solar thermal systems are making significant progress in district heating and industrial applications. What are the keys to this solar success, especially considering the considerably lower solar radiation than in Mexico?

Session
Networking Break / Inauguration Ceremony

Tuesday, September 03, 2024, 11:00 am - 11:30 am

Centro Citibanamex, Lobby

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Session
Business Strategies for SMEs from the Solar Industry

Tuesday, September 03, 2024, 11:30 am - 12:30 pm

Centro Citibanamex, Sala D - Piso de Exposición

Like most businesses in Mexico, the solar industry is made up mostly of SMEs. As the market grows, their business strategy must adjust to the opportunities and needs of the target customers. Although some began as specialists in a specific branch of the sector, the integration of other technologies and services is undoubtedly a strategy to follow. On the demand side, the commercial and industrial sector requires constant and affordable energy to be competitive and for this the different modalities of on-site PV generation are interesting business areas. Alliances with specialists in energy efficiency and renewable energy would be an ideal element of the business plan.

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