The Media, Marketing and Communication that the Solar Industry Needs

With more than 25 years of professional experience, Norma specializes in energy, regulation, ESG, climate change and environment issues. She has worked in both the private sector, advising different national and foreign clients on environmental, real estate and energy issues, as well as in the public sector in different positions.Her time at the Energy Regulatory Commission is relevant, as she was part of the Government's advisory group that developed the 2014 Energy Reform, being responsible for the regulation and implementation of the Clean Energy Certificate mechanism and the Energy Certificate Management System (S-CEL). During her tenure as General Director of Clean Energy Integration, she served as Focal Point for Climate Change in said Commission.It is noteworthy her work in electricity matters, having been responsible for regulation of one of the main electricity companies in the sector. In addition, Norma provides legal advice in the development of projects and regulation in the energy sector, both in gas and hydrocarbons issues. She also has experience in the development of climate change projects and the design of ESG strategies for different sectors and stakeholders.

Lawyer from Universidad Diego Portales, expert in electricity regulation and development of energy projects. She has a diploma in Environmental Law, Energy and Natural Resources, in Administrative Authorisations and Permits, in Regulation and Electricity Market, and in Administrative Law. She is a lecturer in the Diploma in Regulation and Electricity Market at the Faculty of Electrical Engineering of the USACH, in the Solar Academy course at the Faculty of Business of the Adolfo Ibáñez University, and in the Diploma in Natural Resources and Sustainable Development and Development of Natural Resources Projects, both at the University of Chile. Between 2020 and 2022 she was director of the Chilean Solar Energy Association.

"Araceli Hernández Granados is a dynamic professional at the forefront of chemistry and renewable energy. Currently, she works as a Research-Scientist for KT at NewFoS (University of Arizona). With a Ph.D. in Engineering and Applied Science (CIICAP-UAEM/IER-UNAM), Araceli's research has centered on mesoporous titanium dioxide structures for third-generation solar cells. Her academic journey includes roles as a Postdoctoral Researcher at the Institute of Physics and Science (ICF-UNAM) in Mexico, as an Executive Assistant at the National Solar Energy Association in Mexico City, and as an Innovation Analyst at CEMIESOL. She also worked as a Senior Engineer at TG Companies, where she focused on recovering and recycling solar panels through circular chemistry. Araceli has been awarded various prizes, such as the UNESCO Regional Chair, Women, Science, and Technology in Latin America, alongside the Economic Development Agency of the City Council of Barcelona. She has several articles published in international journals and has recently discovered a great passion for writing popular science articles. Beyond her professional achievements, Araceli is a passionate advocate for STEM education, contributing to initiatives that empower women and girls in science. Her commitment extends to podcast appearances, where she discusses engineering for a sustainable future."

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With 25 years of experience, he led AdSpend, TV Audience, Radio, and Outdoor studies. Currently, he is responsible for commercial relationships with clients in the media industry