Green Energy Transition in Latin America – What to Expect in Regards to Green Hydrogen, Storage and E-Mobility (Focus Brazil and Mexico)

Side Event | June 20, 2024 | ICM München

How Latin America uses its vast resources will shape the region’s energy future and the role it plays in the global energy system. Latin America has the greenest electricity matrix in the world, the fastest growing emissions of the transport sector and the highest use per capita of public transport globally. The region is uniquely positioned to take advantage of green hydrogen, energy storage and e-mobility.

The leading solar markets in LATAM, Brazil and Mexico have extraordinary renewable energy resources and very dynamic markets. The smarter E Europe – the world’s largest get-together for the energy industry– looked into past developments in LATAM’s energy markets and discussed its current hot topics and future potential.

The event was hosted by The smarter E South America and Intersolar Mexico.

Quick Facts

Date June 20, 2024
Sessions Times 2:00pm–4:00pm
Event Language English
Venue

ICM – International Congress Center Messe München

Room 5

Program

2:00pm
Welcome – What to expect
Gioia Müller-Russo (Solar Promotion International GmbH)

2:05pm
Latams Role in Accelerating Integrated Energy Solutions
Dr. Florian Wessendorf (Solar Promotion International GmbH)

2:10pm
Latam PV Markets (Focus on Brazil, Mexico, and Colombia)
Dr. Rodrigo Lopes Sauaia (ABSOLAR)

2:20pm
Latam Storage and Green H2 Markets (Focus on Brazil, Mexico, and Chile)
Markus Vlasits (ABSAE)

2:30pm
Latam e-mobility and EV-charging perspectives (Focus on Brazil, Mexico, and Chile)
Cesare Quinteiro Pica (MOVE Eletromobilidade)

2:40pm
Panel Discussion
Moderation: Marisol Oropeza (matters)
Panelists: Dr. Rodrigo Lopes Sauaia (ABSOLAR), Markus Vlasits (ABSAE), Cesare Quinteiro Pica (MOVE Eletromobilidade)

3:00pm
Meet the Experts (Networking)

Contact

Ms Gioia Müller-Russo

Project Manager

Phone +49 7231 58598-218
Fax +49 7231 58598-28
Email mueller-russo@solarpromotion.com

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Further Content
Session
How to Cope with the Accelerating Pace of the Global Energy Demand?

Tuesday, September 03, 2024, 09:00 am - 09:30 am

Centro Citibanamex, Sala D - Piso de Exposición

The real issue is not the increasing energy demand but the slow transition to renewable sources, given the severe consequences of climate change. In this interview, we will discuss how to elevate renewables to the forefront of national agendas, drawing on the experience of REN 21. Additionally, we will explore why the LAC region has been more resilient to international energy price shocks compared to OECD countries, according to the latest energy inflation indicator of the OLADE.

Session
The Media, Marketing and Communication that the Solar Industry Needs

Tuesday, September 03, 2024, 12:30 pm - 01:30 pm

Centro Citibanamex, Sala D - Piso de Exposición

Although the issue of renewable energies is gaining relevance in the current global context, it is imperative to increase communication efforts in Mexico about the solar technologies available on the market. Mass media coverage and marketing tools are undoubtedly mechanisms that have the potential to spark demand while allowing the solar industry to reach its target market more effectively. In this session, communication specialists will share points of view, ideas, references and success stories that help companies in the solar industry enhance their presence in the media to publicize their solutions and connect with more and better prospects.

Session
Germany: How can you Generate so much with Just 3.2 kWh/m2 per Day?

Tuesday, September 03, 2024, 10:30 am - 11:00 am

Centro Citibanamex, Sala D - Piso de Exposición

More than one million new PV systems (around 14 GW), were installed in Germany in 2023, more than double compared to the previous year. According to data from Germany's federal network agency, the country achieved 14.1 GW of peak output from newly installed rooftop and ground-mounted PV systems alone. Additionally, large-scale solar thermal systems are making significant progress in district heating and industrial applications. What are the keys to this solar success, especially considering the considerably lower solar radiation than in Mexico?

Session
Networking Break / Inauguration Ceremony

Tuesday, September 03, 2024, 11:00 am - 11:30 am

Centro Citibanamex, Lobby

..

Session
Business Strategies for SMEs from the Solar Industry

Tuesday, September 03, 2024, 11:30 am - 12:30 pm

Centro Citibanamex, Sala D - Piso de Exposición

Like most businesses in Mexico, the solar industry is made up mostly of SMEs. As the market grows, their business strategy must adjust to the opportunities and needs of the target customers. Although some began as specialists in a specific branch of the sector, the integration of other technologies and services is undoubtedly a strategy to follow. On the demand side, the commercial and industrial sector requires constant and affordable energy to be competitive and for this the different modalities of on-site PV generation are interesting business areas. Alliances with specialists in energy efficiency and renewable energy would be an ideal element of the business plan.

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