Fitzgerald Cantero

The ees Europe celebrates its 10th anniversary in 2024. In this session we will learn how it evolved from a small exhibition alongside Intersolar Europe to become Europe's largest and most international exhibition for batteries and energy storage systems. Special focus will be placed on the key trends in the BESS value chain.

Mexico joined the Global Renewables and Energy Efficiency Pledge during the COP28, which seeks to triple the world's installed renewable energy generation capacity to at least 11,000 GW by 2030. The new six-year period will be the country's chance to implement policies and regulations that will trigger the use of its vast renewable energy sources at their full potential to met the goals. What can the solar industry contribute immediately and regardless of the speed with which the ideal framework for action is implemented?

Marisol Oropeza, a prominent figure in the solar industry, is recognised as an exceptional advocate for solar heating, renowned for her extensive knowledge and dynamic presence as a public speaker, moderator, and storyteller. Her influential collaborations span initiatives in accelerating the energy transition and advancing solar thermal technology, showcasing her as a highly-skilled professional with a creative mindset. She has cultivated a vast network of contacts in Germany, Europe, and Latin America. Marisol's academic background includes graduating with honors in Business Administration from UNAM, a Master's degree in European Studies from Hochschule Bremen, and additional studies in Strategic Marketing, Leadership, and Sustainable Development. She is business and marketing strategist for the solar industry with her own consulting brand: matters. Among her clients there are highly recognized companies and organizations in the solar industry. In addition, she has launched projects and is part of initiatives to increase the visibility of the solar thermal energy sector and technologies internationally. She has been a speaker and moderator in multiple specialized forums. She is founder of the Heat Changers community, responsible for the International Affairs Secretariat of the National Solar Energy Association (ANES) and advises on marketing and public relations to the Solar Heating Initiative, the Global Solar Certification Network and Intersolar Mexico.

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